About Our Store
The Smalls story
Smalls Kids Fashion Gallery is a new destination for edgy luxury that brings brands like Balmain, Givenchy, DSquared2 and MSGM for the first time to Portugal.
“Our uniqueness is that we take children’s fashion as seriously as grownups’ - kids want to look as cool and unique as their parents. Even if they are 4-5 years old, they look up to their moms and dads and uncles and aunts when it comes to style. Small ones want to wear cool sneakers and edgy jeans, fun t-shirts that carry the same aesthetics as their parents. And moms and dads want to have the same shopping experience as they do when they are picking styles for themselves. That is why we have founded Smalls – it is a place where we have gathered a curated selection of street-smart luxury with mini-me attitude, and where everyone can feel special. Because everyone is unique,” says Kirsi Altjoe, children’s fashion blogger and stylist who is one of the founders of Smalls.
Smalls other founder Bruna Azevedo is from the North of Portugal. She has always been passionate about fashion – when she had kids of her own she discovered that also children’s fashion is utterly fascinating. “I am a big fan of mini-me fashion. As a mom of three small boys I saw that there are so many cool brands out there, brands that make as edgy styles for kids as they do for grownups – but I always had to shop while traveling to dress my sons. So out of that need for cool clothes for kids, we founded Smalls. And we are super excited to introduce all these new brands to the market. Both in our store and also online.”
Smalls Kids Fashion Gallery features brands like Balmain, Givenchy, DSquared2, MSGM, Kenzo, Moschino, Alberta Ferretti, Chloe and Karl Lagerfeld. Sizes start from new-borns and go up to 16 years.